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Stage Five Book Publishing: A Guide for University Presses
The five stages of book publishing outlined here describe the arc as publishers move from the traditional model (where print books were sold mostly in bookstores and to libraries) through a range of...
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Announcing a University Press Research Project
This is an announcement of a university press research project, which includes a link to a survey we hope every book publisher will fill out. The project is sponsored by the Andrew W. Mellon...
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A Survey of University Presses
A survey of university presses on selling books directly from their Web sites shows that for most presses, sales hover around 1% of total volume, but a concerted effort to improve Web marketing could...
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D2C Marketing Report Now Available
A research report on direct-to-consumer marketing is provided here. The study was first announced on the Scholarly Kitchen. The report includes a survey of current university press practices and...
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Connecting to End-Users
Digital media enables us to collect a huge amount of end-user data, far more than we could gather for print publishing. This presentation summarizes the way that data can be used to foster growth and...
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